




Effective design must be radical
Thursday 19.1.2012, 5–8 pm
Progr
Speichergasse 4
3011 Bern
Art + Argument has been invited to explore the topic 'radical?' with students of the MA Communication Design at the HKB. The event will open with an introduction to Communication Design at the HKB, followed by an Art + Argument debate with students from the course. After a short break there will be an opportunity to view the students' semester projects.
Art + Argument is an itinerant event bringing together exciting minds from the Swiss art scene and beyond. To know more, write to aoiferosenmeyer (at) gmail.com

On 23rd November we gathered under the boughs of Ortsofort’s tree installed in Corner College for the exhibition ‘Tearing Down, Building Up’ to debate the motion: art slows the progress of the modern metropolis. For the motion, Michael Hiltbrunner started in a manner that surprised many, including his colleague Colin Guillemet, but then found his plan of attack. Rather than seeing art as an irrelevance, he put it that high art slowed progress in a positive fashion, momentarily pausing what he called the constant “communiting” in a metropolis.
Sabine Rusterholz’s rebuttal of the motion was two pronged, seeing art and artists as instrumental in the progress and in the gentriciation of cities. There’s the officially sanctioned, top-down application of percentage for art schemes, and “as a contrast to this, as a more viral multiplication, more bottom-up, building of non-defined spaces where artists have kind of cutting edge role of defining this new area and new places”. She cited the growth of new cities in places like Dubai or China were space is increasingly privatised, and “many times there is a place for art in these areas or these bigger projects but those areas often lack space for the unplanned, so many times the space given to art is built after the whole construction is finished”. She ended with her conclusion “that art in an intelligent urban area plays a role as an avant-garde, a pioneer, and should be provided with less controlled open space, to shape ideas and alternative concepts and perspectives on city planning”.
Colin Guillemet based his defence of the motion on the idea of the modern metropolis as “a sort of promised land for the middle classes, a place where you can celebrate your achievements”. He also cited gentrification, but reduced the role of art to “a sort of trophy for all the people who have made it economically”. The effectiveness of art has been reduced by art’s irrelevance and artists’ wasteful use of space and time. Closing, he cited a character in a Jonathan Franzen novel, a musician who also works as a roofer. His employers know of his double life, and “would actually question his artistic commitment if he didn’t turn up at 2 o’clock in the afternoon to build the roof. And, see, I’m left with the artist as maybe the conclusion of that progress of the modern metropolis would be the artist being some sort of pet for the rich middle class that is inhabiting the city.”

Daniel Morgenthaler’s defence of art and artists refuted what Colin said, seeing artists as a force to open up closed spaces. He noted that artists such as Vanessa Billy, Kilian Rüthemann or Sophia Hultén used a concrete aesthetic and in so doing make this acceptable or current, so that building and development become customary elements in a cityscape. He also cited museum buildings such as Gehry’s Guggenheim in Bilbao, which have an air of incompletion. “It’s a way of getting the viewer or the consumer … used to this aesthetic and used to progress, to never-ending progress, that new things are always being built.” He finished by stating that “artists tend to renovate or construct or build ideas and concepts and in this sense they are at the avant-garde, the avant-garde that brings forward progress”.

In the ensuing debate, artists came in for a lot of abuse, being variously described as useless and highly destructive, such as Lawrence Wiener’s desire not to “fuck up somebody’s day on their way to work, you want to fuck up their whole life”, thus threatening progress entirely. In their defence, they are hamstrung when involved in development projects, as all too often brought in late in the day and expected to be a cohesive and positive force despite only a cosmetic involvement. It remained unresolved whether art can unite communities in a semi-religious fashion, or whether art is ever visionary. In a damning closing, Colin suggested that today gentrification can bypass the artists, going straight to opening an American Apparel outlet.
In the final vote Michael and Colin for the motion won the debate. Many thanks to Corner College for hosting the debate and particularly to all the participants for their spirited arguments.

Art slows the progress of a modern metropolis
Colin Guillemet, Michael Hiltbrunner, Daniel Morgenthaler and Sabine Rusterholz
debate the place of art in developed cities
Wednesday 23 November, 19h
at Corner College
Kochstrasse 1, CH 8004 Zürich
This debate takes place in the context of Tearing Down, Building Up, an exhibition with Vanessa Billy, Les Frerès Chapuisat, ortsofort & Christine Zufferey, curated by OPEN FIELD (a collaboration between Isabel Münster & Aoife Rosenmeyer) which continues until 26 November.
Four cultural experts in two opposing teams debate and discuss a motion that they have been assigned. Each participant has been given a position opposing or defending the motion, and each has five minutes to argue their case uninterrupted. Thereafter the speakers challenge each other, and the audience may in turn question the speakers. The event ends with a vote for the more persuasive team.
This is a forum for discussing culture where the unspeakable may be said. Each speaker must play his or her assigned role, regardless of whether they agree or not. Speakers benefit from temporary immunity: what they say during the debate is not necessarily their opinion and they cannot be held to their word afterwards.
Art + Argument is an itinerant event bringing together exciting minds from the Swiss art scene and beyond. To know more, write to aoiferosenmeyer (at) gmail.com
On 18 June the question of whether art fairs are today’s grand tour was debated in the bookshop of e-flux’s temporary Kopfbau hub in Basel during the period of the Art Basel fair. Debating that art fairs were an apt equivalent were Karen Archey and Kilian Rüthemann, while on the opposing side Adam Kleinman teamed up with Jan Verwoert, who very kindly stepped up at the last minute when Juliane von Herz was unable to make it to Basel that day.
Kilian opened with praise for art fairs, which provide an important opportunity for artists to meet collectors, to know their market and to interact with it. He spoke of the artist’s role working in tandem with their galleries, and indeed proposed an alternative model for emerging galleries: that they should no longer rent expensive permanent spaces, but rather invest in touring the art fairs of the world, going there to unite with significant consumers and producers of art.
Adam on the other hand pooh-pooh’d the real prestige of art fairs. He took the example of Art Basel, mentioning the clock on the fair centre exterior as the sign that it is in truth home to a much bigger watch fair, a market that puts the art market to shame. If those on the Grand Tour were gaining knowledge of art as the predominant cultural form, this has now been overtaken by other soft powers such as Hollywood and Bollywood. He finished his opening gambit: “People went on tour to see adventure and go across the Alps and do all that kind of jazz. And in reality you know we have safari tours that CPAs and lawyers go on and go look at lions and make their tours with guides which is actually much more concurrent to the Grand Tours. In effect the only thing, if such a thing as the Grand Tour exists today, for a young person from an upper-middle-class background going out for adventure to learn about culture, it’s study abroad programmes from college and backpackers.”
Karen looked at the Grand Tour from the perspective of the most recent use of the term in 2007, when the Skulptur Projekte Münster, Documenta, Venice Biennale and Art Basel all coincided. Then a young undergraduate student she undertook the Grand Tour and did her best to see everything she could, or should, have. “I felt like it held a lot of cultural cachet, now I am a lot more jaded about it… In today’s terms I don’t think that the Grand Tour is necessarily even reproducible, based on the fact that the internet exists, so we can’t have these erratic experiences with music and art that’s tied to the fact that you can only see it in these cities. Because the Internet exists basically, you know, this pilgrimage is not necessary. So what the Grand Tour is, for example in 2007 was, the biennials and art fairs colliding, is an enlightenment on the context or social structure or economic structure that brings forth the production of art, but maybe not the art itself.“
First Jan echoed Kilian’s support of the idea of art fairs, being the places where artists sell their work and money can be made. Those who suggest otherwise are misguided. His challenge to the comparison between art fairs and the Grand Tour started with the idea that fairs, like the Grand Tour, can not only educate but also edify. “You don’t just get knowledge, you build a subjectivity, you send some rich kids around the Old World and with the hope that in the end they will become subjects, that was the idea, the idea of the Grand Tour. Of course you could be a little bit philistine and say, what subject are we even still creating here? Are we producing consuming subjects or what is the form of subjectivity that’s being produced on this tour?” But this was not his principal point, where instead he wanted to celebrate the “endless possibilities for misunderstandings” the Tour offered. Henry James described the adventures of Americans in the Old World, such as in The Portrait of a Lady beautifully. These experiences cannot be repeated unless there is the potential for misunderstanding, and “the initial protocol of the Grand Tour was so loose that people didn’t actually know what to expect, so there is also I think one of the birthplaces of aesthetical theory ... So lots of experimentation with feelings that are not actually specified or qualified, and I’m just feeling that today the Grand Tour, the protocol is clear, we all know where to go, what to expect, what to do with these experiences, so the possibilities for absolute emotional chaos and disastrous misunderstandings are seriously inhibited by the fact that these fairs follow such a clear protocol. So if there’s anything I would argue for it’s, I would definitely argue for cash, but I would argue against a protocol of professionalization that these fairs are bringing into the world and would strongly argue for a form of edification that might actually get close to the havoc and uncharted itineraries of the original grand tours.“
The resulting discussion circled ideas of art fairs as an induction into the art world, and whether this world’s power is opaque or can be accessed. Looking to the past, the speakers considered the different awakenings that also made the Grand Tour experience, not just a new sense of culture but identity and sexuality; the incoherence and confusion that were possible back then may no longer be attainable now we are ineluctably networked. There was some swapping of sides and no shortage of nostalgia, and the debate ended in a clear win for the opposition.


Beate Engel, on the other hand was convinced that art is, and has always been, part of real life, and that real life has equally always been part of the art world and all its institutions. “Art is not about things, it’s about interaction.” She showed the examples of Courbet’s Origin of the World and the Scottish artist Ross Sinclair, who has ‘real life’ tattooed on his back. Which of these is more ‘real’ is not clear. Beate showed this constant thread of engagement through the example the impending Kunsthalle Luzern exhibition ‘Think Art, Act Science’ with artists whose work is inspired and influence by contemporary science, akin to the many facets of Leonardo da Vinci’s work across art and science centuries ago. Today’s relational aesthetics were foreshadowed also by Alan Kaprow’s work, and she cited his 1958 text The Legacy of Jackson Pollock in which he said “we must become preoccupied with, and even dazzled by the space and objects of our everyday life, either our bodies, clothes, rooms, or, if need be, the vastness of 42nd Street…we shall utilize the specific substances of sight, sound, movements, people, odors, touch. Objects of every sort are the materials of the new art”. And this is demonstrated in the work of Ai Weiwei, when, for example at the last Dokumenta his works included not only 1001 historic chairs, but equally a journey for the same number of Chinese people to Kassel. “People like Ai Weiwei, they strongly believe that art can transform life. They include everything which is happening in their activities. They open up new channels on the banal and hidden agendas of world politics.” Beate closed by citing Claes Oldenburg, the quote that is placed above the desk she works at. Oldenburg said “I am for an art that is political-erotical-mystical, that does something other than sit on its ass in a museum. I am for an art that grows up not knowing it is art at all, an art given the chance of having a staring point of zero. I am for an art that imitates the human, that is comic, if necessary, or violent, or whatever is necessary. I am for an art that takes its form from the lines of life itself, that twists and extends and accumulates and spits and drips, and is heavy and coarse and blunt and sweet and stupid as life itself.” Beate finished: “I love to work with this stupidity of everyday life, and I enjoy artists who do this, and this is why I am working as a curator. This is my reality.”

Michael von Graffenried was ready to jump straight into a discussion, but started his defence by demonstrating the dangers of reality – as in when Ai Weiwei was arrested, not in the art context but by the Chinese regime. “I just came back from New York, I was in the show of Alexander McQueen… There was one room with Highland Rape, the whole week we read about [Dominique] Strauss-Kahn who [allegedly] raped his femme de ménage in the hotel room, and this work became real life in the Metropolitan Museum. And I’m sure if the Metropolitan Museum would have known that this would get so strong – because there were torn dresses, you could see the rape in the dresses of Alexander McQueen, which was really realistic, you can’t stand it any more - I think they would not have put that in, if they had known that they opened the exhibition in the week when everybody is talking about rape all over the world. So, there is reality in a museum, but only the reality which is controllable, I think.” He then cited another example of his own work photographing drug addicts, and the unwillingness of some museums to show the work for fear of scandal. In short: “I think real life is always good, but not too real life in the museums”
San Keller, on the other hand, thought the motion impossible. “Maybe my position is that I think it is not possible at all to exclude [it]. It is not about if real life has no place in an art gallery or not. I think it takes place anyway in a gallery.” Visitors bring real life and experience with them. Art institutions have their own kinds of reality, in how they exist and are run and financed. In comparison with other artists San’s own work is more direct in its engagement with this reality, not going the abstract route that does not enunciate this relationship with real life. “And so I propose to start there, the real place, also the real institution, so I need it not making any difference, in a way, so if you are out or in, I don’t see a border there.”
The ongoing discussion covered the difference between being a spectator and experiencing something, and the role of the contemporary art institution to allow interaction. Ai Weiwei came up yet again, whether his work allows or resists engagement. How can an institution protect art and still promote this meeting between art and viewer? The discussion closed wondering if the museum was still required to show art that exists beyond its walls. In the final vote the opposition, Beate and San, were seen to be the more convincing when they argued that real life does indeed have a place in an art gallery.
Many thanks to the Kunstmuseum Bern and to Ingrid Wildi Merino for the generous invitation to debate in the context of the exhibition ‘Dislocacion’, thanks also to the audience for joining us and I am, as ever, indebted to the panellists for their enthusiastic participation.
